Date:
Title:
Purpose: To persuade my audience that _Specific_Organization_ should _Specific_Action_.
Central Idea:
Organizational Pattern: Monroe’s Motivated Sequence.
Attention:
Gain attention of audience.
I.
A.
1.
2.
3.
4.
B.
II.
Preview speech body.
III.
Need:
Explain Harm.
I.
Give evidence.
II.
Relate harm to the audience.
III.
Satisfaction:
Explain plan clearly, who enacts, oversees, and cost.
I.
Give evidence.
II.
Visualization:
Explain Benefit of plan, 5 years out, pos or neg visuals.
I.
Give evidence.
II.
Action:
Summarize main points.
I.
Urges specific, vivid appeal for action. Include survey results, refer back to attention getter.
II.
References
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